Hello, I’m Keshia! Multimedia Professional with over 14yrs of Experience.
THE UNIVERSITY OF ALABAMA
BACHELOR OF SCIENCE
THE UNIVERSITY OF WEST ALABAMA
MASTER OF ARTS
INTEGRATED MARKETING COMMUNICATIONS
AWARDS & AFFILIATIONS
LAMBDA PI ETA
PINNACLE HONOR SOCIETY
PHI KAPPA PHI
ALABAMA BROADCASTERS ASSOCIATION
JUNIOR LEAGUE OF BIRMINGHAM
SKILLS & EXPERIENCE
RADIO & TV BROADCASTING
MARKETING & SALES STRATEGY
“Investigate. Innovate. And then Communicate.”- George Farris
My approach to a successful marketing strategy starts with a deep understanding of my client. I conduct an in-depth customer needs analysis to understand their business, the challenges, and the goals they are attempting to accomplish.
Once the information is collected, I will create a marketing campaign or strategy. I believe to be successful in marketing; a business must start with proper branding. After branding, we move into the advertising phase, where my multimedia expertise sets me apart. From my experience, a business has to be accessed from multiple platforms to reach a targeted audience.