About Me
Hello, I’m Keshia! Multimedia Professional with over 14yrs of Experience.
EDUCATION
THE UNIVERSITY OF ALABAMA
TUSCALOOSA, AL
BACHELOR OF SCIENCE
OPERATIONS MANAGEMENT
MAY 2006
THE UNIVERSITY OF WEST ALABAMA
LIVINGSTON, AL
MASTER OF ARTS
INTEGRATED MARKETING COMMUNICATIONS
AUGUST 2022
AWARDS & AFFILIATIONS
LAMBDA PI ETA
PINNACLE HONOR SOCIETY
PHI KAPPA PHI
ALABAMA BROADCASTERS ASSOCIATION
JUNIOR LEAGUE OF BIRMINGHAM
SKILLS & EXPERIENCE
RADIO & TV BROADCASTING
ADVERTISEMENT MANAGEMENT
MARKETING & SALES STRATEGY
MEDIA PRODUCTION
COPYWRITING
“Investigate. Innovate. And then Communicate.”- George Farris
My Approach
My approach to a successful marketing strategy starts with a deep understanding of my client. I conduct an in-depth customer needs analysis to understand their business, the challenges, and the goals they are attempting to accomplish.
Once the information is collected, I will create a marketing campaign or strategy. I believe to be successful in marketing; a business must start with proper branding. After branding, we move into the advertising phase, where my multimedia expertise sets me apart. From my experience, a business has to be accessed from multiple platforms to reach a targeted audience.